Japanese Popular 10 Fukubukuro Lucky Bag 2024!!

Already at the end of 2023?

Every year time really flies as everyone feels so.

What everyone gets, on the New Year, is yes, Fukubukuro, that is, Lucky Bag.

You might surprise but here in Japan many people would line up from very early morning like 2 or 3 hours before the opening of the store.

There were even people who lined up from midnight for very popular Lucky Bag.

Impossible to me!!! Σ(゚Д゚)

But it must be worth buying.

I myself bought Fukubukuro for the first time in my life in 2019 and yes, it was really worth it.
What I bought was Fukubukuro of Final Fantasy.

And next year, 2020, I bought Fukubukuro of Pocket Monsters as well.

This year 2023, I won Fukubukuro of Final Fantasy again very luckily.

In this article, I’ll tell you the details of the most popular Japanese Fukubukuro in 2023.

1.Yodobashi Camera

Twitter of Purchaser in 2023

Yodobashi Camera is very big electronics store.

I can say Bic Camera and this Yodobashi Camera are the biggest electronics store in Japan.
And they are chain stores, so you can see many in Tokyo such as Akihabara, Shinjuku, Shibuya, Ikebukuro, etc.

I can say this is the super popular Fukubukuro among very popular Fukubukuro in Japan.

Before COVID-19, so many people would line up from midnight on 31 December.

You know, I think Yodobashi Camera open at 9 or 10 am, so they started lining up 9 or 10 hours before the opening!

Too surprising!!Σ(゚Д゚)

But yes I understand as they put really great electronic goods in their Fukubukuro.

So now I checked the website of Yodobashi Camera.

It applies the pre-order system and the period was between 27th November and 12th December.

I once did pre-order in 2021 but lost although I could imagine it. (T _T)

Actually this is lottery system, so even if you pre-order, I have to say there is few chance of winning the lottery depends on the Fukubukuro you choose as most popular one’s chance of winning is 613 times!!

It was Fukubukuro of Printer for smartphones and Stabilizer for smartphones.
And the price was about $105.

Not expensive but it must be a great deal.

Most expensive one was Fukukubukuro of iPhone (Unlocked)
It was about $1060.

I think the inside is iPhone 15 Pro.

It is reasonable price as if you buy it at store or online, that would be at least about $1135.

So you can get, at least about $75 discount if you are lucky enough to win the lottery.

Lowest one was 4 times but contents is not so great.
Even lowest one, you can not get it if you do not have a luck.

For the variety, there were over 54 types of Fukubukuro prepared in total!

So many!!

In 2021, I did pre-order Surface Pro, Surface Laptop and Gopro and lost as expected.
I’m thinking about challenge once more or not.

They released the result of the lottery on 7th December on the website.

Here are some of the items of Fukubukuro.

Contents of Fukubukuro of Yodobashi Camera in 2024

SLR digital camera, Mirrorless interchangeable-lens digital camera, Full HD video camera, GoPro11, GoPro12, Kitchen appliances, Stick type cleaner, Robot cleaner, Blu-ray recorder, Portable TV, Bluetooth earphones, Bluetooth Speaker, High-resolution audio player, Surface Laptop, Surface Laptop Go, Laptop PC, SIM Free smartphone, Smart Watch, iPad, Nintendo Switch, Toy for girl, Tomica and Pla-rail, etc.

Yodobashi Camera

Official Website (Japanese)


New Year’s first sale from official site of Apple in 2024

Source : Apple

New Year’s first sale 2024 from official site of Apple

Yes, I know there is no explanation for Fukubukuro of Apple.
No wonder there is a big rush in front of the store.

The last Fukubukuro they sold was 2015.
Since then, they have not been selling Fukubukuro including last year.
So for 8 years, we don’t see Fukubukuro of Apple.

The reason they stoped selling?

Well, I’m not sure but maybe they wanted to avoid chaos.
Because there were even people who started lining up 1 week before the opening of the store.

1 week before?
Not 1 day before like Yodobashi Camera?

Beyond my imagination!!!!

This is my guess but I think they wanted to avoid trouble and chasm, so stopped selling their Fukubukuro since 2015.

For this 2023, not Fukubukuro but they announced New Year’s first sale.

If you buy applicable iPhone and are first 50,000 visitors between January 2 and 5, you can get a gift card worth up to about $213 (30000 yen), special AirTag, etc.

Contents of Fukubukuro of Apple in 2015

iPad Touch, iPad mini 3, iPad Air 2, MacBook Air, iPad Air, Apple TV, Mophie powerStation (Battery), UE BooM (Wireless Speaker), etc.

Apple (Japan)

Official Website (Japanese)

3.Square Enix

Twitter of Purchaser in 2021

No need to explain like Apple I think.

Everyone knows Final Fantasy.
Yes, that’s Square Enix.

It’s also really popular Fukubukuro, of course.
They started accepting lottery between on 24th November and 29th November.

For 2019, within 2 minutes right after accepting pre-order online, all the Fukubukuro were sold out.

I was so surprised!!

So it’s really hard to get it without you prepare yourself in front of PC right on the time.

Even if you prepare right on time, it takes long time to get to your cart because of so many access, so it is very hard to get Fukubukuro of Square Enix.

The next year, they stopped the way of first come, first served system and you can pre-order anytime for a certain period in November, still, the chances of wining is very low, I have to say.

I managed to get Fukubukuro of Final Fantasy only one time in 2019.
I was just super lucky as they all sold out in a couple of minutes right after they started accepting pre-order.

For the contents, I also took YouTube video and here is the link.

YouTube : Final Fantasy Lucky Bag Fukubukuro 2019 Opening!!

And to my big surprise, I could win Fukubukuro of Final Fantasy for 2024 again!

This year, they prepared 3 types of Fukubukuro.

They are Fingal Fantasy for about $92 (13000 yen), Kingdom Hearts for about $70 (10000 yen) and Dragon Quest for about $50 (7000 yen).

As you know, Final Fantasy is the most popular and the hardest one to get among them.

So I was really surprised when I could win this Fukubukuro of Final Fantasy again this year.

Contents of Fukubukuro of Square Enix in 2024

Final Fantasy, Dragon Quest, Kingdom Hearts

Square Enix

Official Website of Fukubukuro (Japanese)

4.Pokemon Center

Contents of Fukubukuro of Pokemon I got in 2021

Pokemon is popular worldwide, isn’t it.

And there are places called Pokemon Center which sell wide range of Pokemon goods here in Japan.

I sometimes go visit Pokemon Center in Ikebukuro in Tokyo and see many people from overseas as well as Japanese on holiday.

Of course, its Fukubukuro is also very popular.
I often see people opening the Fukubukuro of Pokemon in YouTube almost every year.

Actually so much contents inside so it is really Lucky Bag!

Until 2018, they did not sell online, so you needed to line up on the New Year..

But it looks like not from midnight or 5 hours earlier.
As there were people who could get the Fukubukuro by visiting 2 hours earlier of the opening of the shop.

Anyway, since 2019, they start accepting pre-order.

So you do not need to be discouraged for not getting the Fukubukuro after hours of line-up anymore.
You’ll know if you can get it or not in advance.

What they sell this year is Pika Pika Bag 2024.

They started accepting the pre-order on 27th November and the price was about $39 (4,400 yen).
It was Pokemon Center Online limited Fukubukuro.

There were people who said they could get items which is equivalent to about $200 to $270.
Just about $35 (Last year’s price) and get items worthy of $200 to $270-worth ?

What a great Fukubukuro!!

And I also won this Pika Pika Bag in 2021 as you could see on the top YouTube video here!!
I was just very lucky!!

Following is the contents of Fukubukuro they sell this year.

Contents of Fukubukuro of Pokemon Center in 2024(Maybe)

Plush Doll, Key Chain, Towel, Tote Bag, Shirt, Cap, etc.

Pokemon Center

Official Website of Fukubukuro (Japanese)

5.Starbucks Coffee

Contens of Fukubukuro of Starbucks in 2021

Contents of Fukubukuro of Starbucks I got in 2021

Very popular shop worldwide again!

I think Fukubukuro of Starbucks Coffee is the most popular among those of coffee shops in Japan.

Like Yodobashi Camera, Fukubukuro of Starbucks Coffee is also lottery.

Until 2017, they had been selling their Fukubukuro in front of the store but as you could imagine it created long line of people so they changed the way of selling to lottery I think.

Since last year, they started accepting pre-order lottery.
For this year, the period of pre-order lottery was between 6th November and 17th November, so already finished.

Fukubukuro of Starbucks Coffee is also famous for its very low chance of winning.

I challenged 3 times and finally I could win in 2020!!
I was very lucky in 2020 for Fukubukuro.

Their Fukubukuro is about $56 (8000 yen) including tax and delivery cost in case of online order.
It’s gone up about $3.5 (500 yen) over the last few years.

Just 1 type and it’s also the same every year.

For Fukubukuro of 2024, the contents will be as follows considering the contents I got in 2020.

They also publicly announced that tote bag, limited design stainless tumbler, coffee of Strabucks and drink tickets are included.

Contents of Fukubukuro of Starbucks in 2024

Tote bag of original design, limited design stainless tumbler, coffee beans, free ticket for coffee, limited items of Starbucks, etc.

Starbucks Coffee (Japan)

Official Website of Fukubukuro (Japanese)

6.Tully’s Coffee

Fukubukuro from official site of Tully's Coffee in 2024

Source : Tully’s Coffee

Fukubukuro 2024 from official site of Tully’s Coffee

Fukubukuro of Tully’s Coffee is also very popular every year.
Tully’s Coffee is the company found in Seattle in US, isn’t it.

It is also popular coffee shop like Starbucks here in Japan.

What I like about Fukubukuro of Tully’s Coffee is it is cute.
Not only coffee beans, free drink ticket, tote bag, etc. they also include cute plush doll.

We have twelve signs (animals) of the Chinese Zodiac every year, that is, every year we have a kind of symbolic animal.

This year 2023 is Rabbit (next year 2024 is Dragon), so they included original plush doll of teddy bear in cute mascot costume of Dragon for its Fukubukuro.

They prepare 3 types of Fukubukuro every year in total, which is about $31(4400 yen), about $50(7000 yen), about $70(10000 yen).

They stared accepting pre-order on 8 November at the real shop.
And it also started accepting pre-order online.

Great point of Fukubukuro of Tully’s Coffee is there is a high chance of wining its Fukubukuro if you pre-order.

I myself won the Fukubukuro in 2021!

If you live in Japan, don’t miss their Fukubukuro as that’s a rare opportunity to win popular Fukubukuro with high chance!!

Contents of Fukubukuro of Tully’s Coffee in 2024

Coffee beans, Coffee candy, Mini Teddy Doll (in Dragon Costume), Mug Cup, free ticket for coffee, etc.

Tully’s Coffee

Official Website of Fukubukuro (Japanese)


Fukubukuro from official site of KALDI COFFEE Farm in 2024

Source : KALDI COFFEE Farm

Fukubukuro 2024 from official site of KALDI COFFEE Farm

I can say Starbucks, Tully’s Coffee and this KALDI COFFEE Farm are the most popular Fukubukuro among those of coffee shops in Japan.

This is the coffee shop of Japanese company, whose headquarters located in Tokyo.
It mainly deals in imported foods and drinks but also sells selected foods made in Japan.

I myself also sometimes visit this coffee shop and buy coffee beans and foods.

This year they sell 5 types Fukubukuro including online limited.

They are Food (about $32), Coffee Popular Set (About $16), Coffee Luxury Set (About $35), Drip Coffee Set (About $21) and Online Limited Premium Coffee Fukubukuro (About $50).

Most popular Fukubukuro is Food.
So they are lottery.

The period to apply differs depends on the Fukubukuro.

For Fukubukuro of Food, the period is between 22th November and 5th December.
For online, it was between 22th November and 30th November.

For 3 types of Coffee Fukubukuro, they sell both at the shop and online on 1st January in 2024.

For Online Limited Premium Coffee Fukubukuro, the period was was between 22th November and 30th November.

If you like coffee of popular Japanese Coffee chain shop like Tully’s Coffee, I recommend you to challenge!!

Contents of Fukubukuro of KALDI COFFEE Farm in 2024

Coffee beans, Drip coffee, Snack, Candy, Imported Foods, Tote Bag, etc.


Official Website of Fukubukuro (Japanese)

Mister Donut

Fukubukuro of Mister Donut in 2024

Source : Mister Donut

Fukubukuro 2024 from official site of Mister Dunut

No need to explain Fukubukuro of Mister Donut is very popular.

Every year, they always collaborates with Pocket Monster!!

I myself buy their Fukubukuro almost every year although that’s not for myself but for children of my friends, haha.

There are 4 types of Fukubukuro this year.
Each price is $39(5500 yen), $26(3600 yen), $17(2400 yen) and $10(1100 yen).

The contents inside are eco bag, calendar, pouch, cushion, etc.
Of course, all of the goods are collaborated with Pocket Monster, so very cute!!

Great point of Fukubukuro of mr Donut is they also include special coupon for the donuts!!

You can exchange it for between 20 and 50 donuts if you buy any of the Fukubukuro.

Very reasonable Fukubukuro!!
You can’t miss it if you a fan of Pokemon!!

They start selling their Fukubukuro on 26th December at the stores.

This is limited number, still I can say you have a high chance of getting if you visit their store on 26th or 27th from my experience.

Contents of Fukubukuro of Mister Donut in 2024

Eco bag, Calendar, Pouch, Masking Tape, Cushion, Special Coupon for Donuts, etc.

Mister Donut

Official Website of Fukubukuro (Japanese)

9.Mujirushi Ryohin

Fukubukuro of Mujirushi Ryohin in 2024

Source : Mujirushi Ryohin

I think you might know Mujirushi Ryohin already.

When I traveled around the world, I sometimes saw shop of Mujirushi Ryohin.
Actually, they have about 300 shops outside Japan as well as about 450 shops inside Japan.

It is a Japanese retail company and sell wide variety of goods.
Clothes, cosmetics, utensil, general goods, food, drink, etc.
They are quality items but not so expensive that popular among people.

I sometimes visit the shop and buy clothes or food & drink.
Good point of this store is they also focus on eco-friendly ways as well.

Of course, Fukubukuro of Mujirushi Ryohin is also popular every year.
They were selling wide variety of their Fukubukuro by lottery but stopped ordinary Fukubukuro in 2020.

Instead, they started selling Fukukan in 2021.
It is canned type of Fukubukuro.

They put handmade lucky charms in the can.

Between 16 November and 27 November they sold Fukukan by lottery.
The price was about $14 (2024 yen).

Looks like this Fukukan also became very popular.

I also wanted to challenge but already finished.
Maybe, I gonna try next year

Contents of Fukubukuro of Mujirushi Ryohin in 2024

Lucky charms

Mujirushi Ryohin

Official Website of Fukubukuro (Japanese)


Fukubukuro from official site of VILLAGE VANGUARD in 2024


Fukubukuro 2024 from official site of VILLAGE VANGUARD

VILLAGE VANGUARD is very interesting shop.

I really recommend you to visit the store if you like subculture and strange items.

I think this VILLAGE VANGUARD is especially popular among teenagers and twenties.
Since I was in university, and even now, I keep visiting the store when I have time.

They were originally book shop although the books they prepared were also not an ordinary ones.

But now I can not see what shop this is as they sell wide range of goods and all the goods are not ordinary goods but unique, strange and sometimes Kawaii.

Over 30 types of Fukubukuro they prepared for 2024.
Price is from 3000 yen to 15000 yen (Between about $21 and about $105).

The period of pre-order is between 9th December and 31th December.

Contents of Fukubukuro of VILLAGE VANGUARD?

Cute or strange things, so check following official website of VILLAGE VANGUARD out.


Official Website of Fukubukuro (Japanese)

Summary of Japanse Fukubukuro 2024

I could win Fukubukuro of Final Fantasy in 2019 and this year 2023.
And for Fukubukuro of Starbucks Coffee and Pocket Monster, I could win both in 2021.

But I’ve never won Fukubukuro of Yodobashi Camera.

Still, I was very lucky as all the Fukubukuro I challenged were hard to win.

Fukubukuro is very popular and people would line up in the early morning or even from the day before for very popular Fukubukuro.

I’m wondering if it is only Japanese who are so into buying Fukubukuro every year.

Anyway New Year is the biggest event in Japan and it’s no less than a month.

Wow, next year is 2024!
Time flies as always!

How was your 2023?

Some people might say great and the others are so so or just terrible.
Anyway time is equal for everyone.
And even this 2023, it’s going on and there are still things you can do.

Oh, you don’t have?

OK, then go get Fukubukuro!!

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