Popular Fukubukuro Lucky Bag 2020 in Japan | Hiro8 Japanese Culture Blog

Popular Fukubukuro Lucky Bag 2020 in Japan

Already at the end of 2019?

Every year time really flies as everyone feels so.

What everyone gets, on the New Year, is yes, Fukubukuro, that is Lucky Bag.

You might surprise but here in Japan many people line up from very early morning like 2 or 3 hours before the opening of the store.
There are even people who line up from mid night for very popular Lucky Bag.

Impossible to me!!! Σ(゚Д゚)

But it must be worth buying.

I myself bought Fukubukuro for the first time in my life last year and yes, it was really worth it.
What I bought was Fukubukuro of Final Fantasy.

This year, I already pre-ordered some Fukubukuro.
I’ll tell you the details with the most popular Fukubukuro in Japan here.

1.Yodobashi Camera

Yodobashi Camera is very big electronics store.

I can say Bic Camera and this Yodobashi Camera are the biggest electronics store in Japan.
And they are chain stores so you can see many in Tokyo such as Akihabara, Shinjuku, Shibuya, Ikebukuro, etc.

I can say this is the super popular Fukubukuro among very popular Fukubukuro in Japan.

So many people start to lining up from midnight on 31 December.
You know, I think Yodobashi Camera open at 9 or 10 am so they start to lining up 9 or 10 hours before the opening!

Too surprising!!Σ(゚Д゚)

But yes I understand as they put really great electronic goods in their Fukubukuro.

So now I checked the website of Yodobashi Camera.

It was close as the pre-order period was between 13th December and 5th December.
Today is 2th December so now I’m gonna pre-order.

Actually this is lottery system, so even if you pre-order, I have to say there is few chance of winning the lottery depends on the Fukubukuro you choose as most popular one is 764 times!!

It was Fukubukuro of high-quality compact digital camera.
And the price was about $230.

That’s not expensive but must be very expensive camera included inside.
Anyway 764 times is really few chance, I have to say.

Most expensive one was Fukukubukuro of Surface Laptop (i5, 256GB)
It was about $730.

It is really reasonable price as if you buy it at store or online, that would be about $1185.

So you can get $450 discount if you are lucky enough to win the lottery.

Lowest one was 3 and 5 times but contents is not so great like that of 764 times.
Even lowest one, you can not get it if you do not have a luck.

For the variety, there were over 50 types of Fukubukuro prepared in total!

So many!!

After all, I decided to pre-order Surface Pro, Surface Laptop and Gopro.
I did not imagine I can pre-order several items although the chance of winnings are very low.

Looks like they release the result of the lottery on 9th December on the website.

Here are some of the items of Fukubukuro.

Contents of Fukubukuro of Yodobashi Camera in 2020

Instant camera, SLR digital camera, Mirrorless interchangeable-lens digital camera, Full HD video camera, GoPro, Kitchen appliances, Stick type cleaner, Robot cleaner, Blu-ray recorder, Portable TV, Bluetooth earphones, Bluetooth Speaker, High-resolution audio player, Surface Pro core i5, Laptop PC, SIM Free smartphone, Apple Watch, Smart Watch, iPad, Playstation 4 Pro, Nintendo Switch, Toy for girl, Tomica & Pla-rail,etc.

Twitter of Purchaser in 2019


Yes, I know there is no explanation for Fukubukuro of Apple.
No wonder there is a big rush in front of the store.

But the last Fukubukuro they sold was 2015.
Since then, they have not been selling Fukubukuro including last year.
So for 4 years, we don’t see Fukubukuro of Apple.

The reason they don’t stop selling?

Well, I’m not sure but maybe they wanted to avoid chaos.
Because there were even people who started lining up 1 week before the opening of the store.

1 week before?
Not 1 day before like Yodobashi Camera?

Beyond my imagination!!!!

This is my guess but I think they wanted to avoid trouble and chasm so stopped selling their Fukubukuro since 2015
I’m not sure they start selling again but here are the contents of last Fukubukuro (2015) of Apple.

Looks like they update the information if they sell this year online.

Contents of Fukubukuro of Apple in 2015

iPad Touch, iPad mini 3, iPad Air 2, MacBook Air, iPad Air, Apple TV, Mophie powerStation (Battery), UE BooM (Wireless Speaker), etc.

3.Square Enix

No need to explain like Apple I think.

Everyone knows Final Fantasy.
Yes, that’s Square Enix.

It’s also really popular Fukubukuro of course.
They started accepting lottery on 21th November and stop accepting on 2th December.

For last year, within 2 minutes right after accepting pre-order online, all the Fukubukuro were sold out.

I was so surprised!!

So it’s really hard to get it without you prepare yourself in front of PC right on the time.
Even if you prepare right on time, it takes long time to get to your cart because of so many access, so it is very hard to get Fukubukuro of Square Enix.

I managed to get Fukubukuro of Final Fantasy last year as you can see on the YouTube video on the top.
I was just super lucky as they all sold out in a couple of minutes right after they started accepting pre-order.

For the contents, check YouTube video I attached on the top of this article.
Here is the link.

YouTube : Final Fantasy Lucky Bag Fukubukuro 2019 Opening!!

This year, they prepared 5 types of Fukubukuro.
Last year was 3 types, so 2 types added.

Final Fantasy is the most popular and the hardest one to get among them.

This year, I already applied for the lottery.
I applied for Dragon Quest instead of Final Fantasy for a change.

If I could won the lottery, they contact me by e-mail on around 6th December.

I’ll wait and see the result.

Followings are the 5 Fukubukuro prepared this year.

Contents of Fukubukuro of Square Enix in 2020

Final Fantasy, Dragon Quest, Kingdom Hearts, Final Fantasy 15, Bring Arts

Twitter of Purchaser in 2019

4.Pokemon Center

Pokemon is popular worldwide, isn’t it.

And there are places called Pokemon Center which sell wide range of Pokemon goods here in Japan.

I sometimes go visit Pokemon Center in Ikebukuro in Tokyo and see many people from overseas as well as Japanese on holiday.

Of course, its Fukubukuro is also very popular.
I often see people opening the Fukubukuro of Pokemon in YouTube almost every year.

Actually so much contents inside so it is really Lucky Bag!

Until last year 2018, they did not sell online, so you needed to line up on the New Year..

But it looks like not from midnight or 5 hours earlier.
As there were people who could get the Fukubukuro by visiting 2 hours earlier of the opening of the shop.

Anyway, this year 2019, they start accepting pre-order.

So you do not need to be discouraged for not getting the Fukubukuro after hours of line-up anymore.
You’ll know if you can get it or not in advance.

What they sell this year is Pika Pika Bag 2020.
Same as the one last year but just one type this year (there were 2 types of Fukubukuro last year).

They start accepting the pre-order on 4th December and the price is about $36 (4,000 yen).
It is Pokemon Center Online limited Fukubukuro.

There were people who said they could get items which is equivalent to about $200 to $270.
Just about $35 and get items worthy of $200 to $270-worth ?

What a great Fukubukuro!!

I might try it.

Following is the contents of Fukubukuro.

They announced that they changed the system into lottery instead of pre-order after their server was downed because of so many accesses gathered right after they started accepting pre-order on 4th December (I myself couldn’t reach for hours).

Application period for lottery now is from 10th December to 15th December.
Do not miss it if you apply!

Contents of Fukubukuro of Pokemon Center in 2020

Plush Doll, Key Chain, Towel, Tote Bag, Shirt, Cap, etc.

Twitter of Purchaser in 2019

5.Starbucks Coffee

Very popular shop worldwide again!

I think Fukubukuro of Starbucks Coffee is the most popular among those of coffee shops in Japan.

Like Yodobashi Camera, Fukubukuro of Starbucks Coffee is also lottery.

Until 2017, they had been selling their Fukubukuro in front of the store but as you could imagine it created long line of people so they changed the way of selling to lottery I think.

Since last year, they started accepting pre-order lottery.
For this year, the period of pre-order lottery is between 25th November and 5th December.

Fukubukuro of Starbucks Coffee is also famous for its very low chance of winning.

Yes, I’ve already challenged this year, too.
I lost last year as I imagined.

Their Fukubukuro is about $68 (7500 yen) including tax and delivery cost in case of online order.
Last year was abou $55 (6000 yen), so it became a bit expensive.

Just 1 type and it’s same every year.

For Fukubukuro of 2020, the contents will be as follows considering the past contents.

They also publicly announced that tote bag, limited design stainless tumbler, coffee of Strabucks and drink tickets are included.

Contents of Fukubukuro of Starbucks in 2020

Tote bag of original design, limited design stainless tumbler, coffee beans, free ticket for coffee, limited items of Starbucks, etc.

Twitter of Purchaser in 2019

6.Tully’s Coffee

Fukubukuro of Tully’s Coffee is also very popular every year.
Tully’s Coffee is the company found in Seattle in US, isn’t it.

It is also popular coffee shop like Starbucks here in Japan.

What I like about Fukubukuro of Tully’s Coffee is it is cute.
Not only coffee beans, free drink ticket, tote bag, etc. they also include cute plush doll.

We have twelve signs (animals) of the Chinese Zodiac every year, that is, every year we have a kind of symbolic animal.

This year 2019 is wild pig (next year 2020 is mouse), so they included original plush doll of teddy bear in cute mascot costume of mouse for its Fukubukuro.

They prepare 3 types of Fukubukuro every year in total, which is about $32(3500 yen), about $45(5000 yen), about $91(10000 yen).

They stared accepting pre-order on 2 December.

One problem is that you can not order online that you need to visit the store.
So I went to the store in the vicinity last year.

But as long as you pre-order at the shop, high chance of getting Fukubukuro here.
This is the great point of Tully’s Coffee.

So I’m gonna visit Tully’s between 1st and 3rd in 2020 to get it.
Yes, now I’m gonna pre-order it.

Contents of Fukubukuro of Tully’s Coffee in 2020

Coffee beans, Coffee candy, Mini Teddy Doll (in Mouse Mascot Costume), Mug Cup, free ticket for coffee, etc.

Fukubukuro from official site of Tully’s Coffee in 2020

Fukubukuro of Tully's Coffee in 2020
Source : Tully’s Coffee


I can say Starbucks, Tully’s Coffee and this KALDI COFFEE Farm are the most popular Fukubukuro among those of coffee shops in Japan.

This is the coffee shop of Japanese company, whose headquarters located in Tokyo.
It mainly deals in imported foods and drinks but also sells selected foods made in Japan.

I myself also sometimes visit this coffee shop and buy coffee or foods.

This year they sell 10 types Fukubukuro.

They are Food (About $32), Moheji (About $1.8), Original (About $16), Coffee (4 types from about $1.8 to $50) and Wine Fukubukuro (3 types from about $20 to $50).

Most popular Fukubukuro is Food and Moheji.
So they are lottery.

The period to apply for the lottery is between 13th December and 15th December.

I am going to register this year.

You can buy only Fukubukuro of Coffee and Wine on the New Year at the shop without lottery although there might be line of people.

Contents of Fukubukuro of KALDI COFFEE Farm in 2019

Coffee beans, Drip coffee, Wine, Snack, Candy, Imported Foods, Tote Bag, etc.

Fukubukuro from official site of KALDI COFFEE Farm in 2020

Fukubukuro of KALDI COFFEE Farm in 2020
Source : KALDI COFFEE Farm

8.Mujirushi Ryohin

I think you might know Mujirushi Ryohin already.

When I traveled around the world, I sometimes saw shop of Mujirushi Ryohin.
Actually they have about 300 shops outside Japan as well as about 450 shops inside Japan.

It is a Japanese retail company and sell wide variety of goods.
Clothes, cosmetics, utensil, general goods, food, drink, etc.
They are quality items but not so expensive that popular among people.

I sometimes visit the shop and buy clothes or food & drink.
Good point of this store is they also focus on eco-friendly ways as well.

Of course, Fukubukuro of Mujirushi Ryohin is also popular every year.
Looks like it is also lottery.
They started to accept pre-order on 6 November and finished it on 19th November.

Already finished last month!!Σ(゚Д゚)

Anyway, 19 types of Fukubukuro they sell this year.
Last year was 6 types, so 13 types added.

I picked up a few types of it.

Lady (S/M/L), Man (S/M/L), Man (S/M/L with Outer), Fabrics, stationery, Health & Beauty

Price of each Fukubukuro is between 2000 yen (About $18) and 5000 yen (About $45).
The price range is the same as those of last years’.

Contents of Fukubukuro of Mujirushi Ryohin in 2019

Knit, shirt, Cut and sew, Inner, Cushion, Futon, Towel, Note, Pencil, Cosmetics, Shampoo, etc.

Twitter of Purchaser in 2019


VILLAGE VANGUARD is very interesting shop.

I really recommend you to visit the store if you like subculture and strange items.

I think this VILLAGE VANGUARD is especially popular among teenagers and twenties.
Since I was in university, and even now, I keep visiting the store when I have time.

They were originally book shop although the books they prepared were also not an ordinary ones.

But now I can not see what shop this is as they sell wide range of goods and all the goods are not ordinary goods but unique, strange and sometimes Kawaii.

Rougly 10 types of Fukubukuro they prepared for 2020.
Price is from 3241 yen (About $30) to 10000 yen (About $91).

If you are lucky enough, you might be able to get tour ticket in overseas or in Japan as well.

Sadly, the period of accepting lottery had already finished as of 2 December this year.

Contents of Fukubukuro of VILLAGE VANGUARD?

Sorry please allow me to be lazy as they are so wide range that check official website of VILLAGE VANGUARD out.

Fukubukuro from official site of VILLAGE VANGUARD in 2020



I finally bought very first Fukubukuro in my life last year.
And this year, I applied for several Fukubukuro!!

I’m wondering if it is only Japanese who so into buying Fukubukuro every year.

Anyway New Year is the biggest event in Japan and it’s no less than a month.

Wow, next year is 2020!
Tokyo Olympic finally starts for the first time in 56 years!!

How was your 2019?

Some people might say great and the others are so so or just terrible.
Anyway time is equal for everyone.
And even this 2019, it’s going on and there are still things you can do.

Oh, you don’t have?

OK, then go get Fukubukuro!!

Thank you very much for reading my blog to the end.
And thank you so much for those who keep visiting my blog.

I wish you a Happy New Year!!

Oh, and if you come visit Tokyo to enjoy Olympic and need help, let me know without any hesitation!

PS. I also sell Fukubukuro and Secret Box in my website if you are interested in JLINK here.

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